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The most successful YouTubers sell products or learn how to monetize their influence in other ways. That’s why so many of the top-earning YouTube stars have more than just a YouTube channel. “It's the combination of intentionally creating, delivering, and capturing value,” he said. The thing is, the amount of money a creator earns is actually based on the business plan they've wrapped around their channel - not the size of their audience. “They leave their monetization strategy in YouTube's hands and just hope that the money will appear as their channel grows,” he said. How is that possible? Schmoyer says most creators with large channels have a plan for how to create and deliver value, but most do not have a plan for how to capture value. The reality is, it takes a lot more t han a bunch of followers to earn a ton of money - and especially millions of dollars - with only a YouTube channel.ĭon’t believe me? Tim Schmoyer of Video Creators, a YouTube channel with over 465,000 subscribers of its own, told me that he knows a YouTube star with over 2 million followers who only earns a couple hundred dollars per month. Most people who start a YouTube channel will never make millions of dollars, and it may not even matter how many followers they have. Obviously, the YouTube millionaires above represent the exception - not the rule. Some of his income came from the outrageous pranks and rap songs he shares on his YouTube channel, but Jake also sells merchandise on his own Fanjoy website. Jake Paul, who is the brother of Logan Paul, earned $21.5 million dollars in 2018. The YouTube star was able to leverage a basic YouTube presence to launch Jeffree Star Cosmetics, which Forbes has estimated brings in up to $100 million in revenue per year. Jeffree Star is a drag queen and makeup mogul who earned $18 million via makeup videos and tutorials in 2018. What does Logan Paul talk about? Plenty of pranks that shock viewers along with random topics that aren’t necessarily appropriate for our readers here at Forbes.
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He has over 18 million subscribers as of early 2019, and Forbes reports he had 2018 earnings of $14.5 million. Logan Paul started his YouTube channel in 2015, but it didn’t take long for his channel to explode. Some of the most impressive ( and rich!) YouTube stars you should know about include: Logan Paul Forbes actually outlined the highest-paid YouTube stars in 2018, but their list is really just the tip of the iceberg. These days, they make money with ads, sponsorships, and affiliate deals.īut Emily, Ryan ToysReview, and Shawn and Andrew Johnson are not the only channels making bank on YouTube today. While they started out using YouTube to build a deeper relationship with their fans, they quickly learned they could monetize their influence while still creating the type of content they want. "YouTube has been a great tool for us, and how we have monetized the platform has evolved overtime," Shawn told me in an interview. The dynamic duo has over 700,000 YouTube subscribers now, and they have used the platform to grow their reach and their wealth in numerous ways. You may remember Shawn as an Olympic gymnast and a competitor on Dancing with the Stars. Another YouTube couple I've followed is Andrew and Shawn Johnson.